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商品編號： 9-506-706 出版日期： 2005/10/01 作者姓名： Moon, Youngme 商品類別： Marketing 商品規格： 11 min 再版日期： 地域： 產業： 個案年度： -
商品敘述：
Harry Rawlinson is managing director of Aqualisa, a major U.K. manufacturer of showers. He has just launched the most significant shower innovation in recent history: the Quartz shower. The shower provides significant improvements in terms of quality, cost, and ease of installation. In product testing, the Quartz shower received rave reviews from both consumers and plumbers alike. However, early sales of the Quartz have been disappointing. Rawlinson is now faced with some key decisions about whether to change his channel strategy, promotional strategy, and the overall positioning of the product in the context of his existing product line. Must be used with: (9-502-030) Aqualisa Quartz: Simply a Better Shower.
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